What are creator analytics?

Creator analytics measure how a creator's audience and output translate into revenue — earnings by brand, platform and campaign, alongside delivery and retention trends.

How is this different from platform analytics?

Platform analytics stop at reach and engagement on one platform. Kastelle joins that performance to actual earnings across every revenue source.

Analytics

Creator analytics that connect audience to revenue

Platform dashboards report reach. They do not tell a creator which relationships, formats or platforms actually pay. Kastelle joins performance data to earnings so the business picture is visible in one view.

What you can see

Analytics in Kastelle are framed around business questions, not vanity metrics.

Revenue by brand, platform, campaign type and month
Repeat-partner rate and the value of long-running relationships
Delivery consistency and how it tracks against renewals
Concentration risk when too much income depends on one source

For managers and agencies

Roster-level analytics show which creators are trending, which are under-monetised for their reach, and where pricing should move at renewal.

Feeding the Creator Passport

Analytics contribute to the operating score and career-consistency view inside the Creator Passport, giving brands a verifiable reason to trust a creator's track record.

Frequently asked questions

What are creator analytics?: Creator analytics measure how a creator's audience and output translate into revenue — earnings by brand, platform and campaign, alongside delivery and retention trends.
How is this different from platform analytics?: Platform analytics stop at reach and engagement on one platform. Kastelle joins that performance to actual earnings across every revenue source.

One record for your whole creator business

Kastelle brings campaigns, brand deals, earnings, analytics and career history into a single Creator Passport that creators own and share with the people who work for them.