Creator CRM
A creator CRM built around brand relationships
Kastelle is a creator CRM for people who run a creator business. Instead of a sales pipeline built for software teams, it tracks the things a creator actually manages: brand contacts, deal stages, deliverables, invoices and the earnings each relationship produced.
What a creator CRM does
A creator CRM keeps every brand relationship in one place so nothing is lost between inboxes, DMs and spreadsheets. Kastelle records who the partner is, what was agreed, what has shipped and what has been paid.
- Brand and agency contacts with the history of every conversation and deal
- Deal stages from first outreach to signed contract to final payment
- Deliverables and deadlines attached to the deal they belong to
- Earnings per brand, so repeat partners are easy to identify
Who it is for
Solo creators who manage their own inbound, talent managers running deals for a roster, and agencies that need one consistent view across many creators.
Why it sits inside the Creator Passport
Every deal recorded in the CRM becomes part of the creator's permanent Creator Passport — a portable record of who they have worked with and how reliably they delivered. The relationship history stays with the creator even if a manager or agency changes.
Frequently asked questions
- What is a creator CRM?
- A creator CRM is a customer relationship manager designed for creator businesses. It tracks brand contacts, sponsorship deals, deliverables and payments instead of a traditional software sales pipeline.
- Can a manager and a creator use the same CRM record?
- Yes. Kastelle is built for shared access: a creator owns the record and grants scoped access to managers or agencies who work on their deals.
One record for your whole creator business
Kastelle brings campaigns, brand deals, earnings, analytics and career history into a single Creator Passport that creators own and share with the people who work for them.